Zhihao Wang
I am a first-year Ph.D. student in Marketing at London Business School. I received a B.A. in Economics (with a minor in Data Science) and a B.S. in Psychology from Yuanpei College, Guanghua School of Management, and School of Psychological and Cognitive Sciences at Peking University in 2025.
Wonderful mentors and their invaluable advice have enriched my undergraduate studies. I’m extremely fortunate to be advised by Professors Fiery Cushman, Phyliss Jia Gai, and Ying Zhang. Previously, I started my first research under the supervision of Professor Lusha Zhu.
My life is lighted by Zizhao Dong. All my best wishes for our future.
Wonderful mentors and their invaluable advice have enriched my undergraduate studies. I’m extremely fortunate to be advised by Professors Fiery Cushman, Phyliss Jia Gai, and Ying Zhang. Previously, I started my first research under the supervision of Professor Lusha Zhu.
My life is lighted by Zizhao Dong. All my best wishes for our future.
Research
I study consumers in social contexts, aiming to reverse-engineer the cognitive processes underlying their decisions. My research focuses on prosocial behavior, freedom of choice, luxury consumption, and other forms of social preference–based decision making. I use behavioral experiments, computational cognitive modeling, and large language models (LLMs) to investigate these questions.
Moral Judgment
Freedom of Choice
Luxury & Social Status
Goal & Motivation
Timeline
2025 - Present
Ph.D. student in Marketing
London Business School
2025
B.A. in Economics
Yuanpei College & Guanghua School of Management, Peking University
2025
B.S. in Psychology
School of Psychological and Cognitive Sciences, Peking University
2025
Minor in Data Science
Guanghua School of Management, Peking University
2024
Economics Semester Abroad Program
University of California, Berkeley
2024
Research Intern
Dept. of Psychology, Harvard University
2023
Summer Session
Yale University
2021
High School
Beijing National Day School