I am a first-year Ph.D. student in Marketing at London Business School. I received a B.A. in Economics (with a minor in Data Science) and a B.S. in Psychology from Yuanpei College, Guanghua School of Management, and School of Psychological and Cognitive Sciences at Peking University in 2025.

Wonderful mentors and their invaluable advice have enriched my undergraduate studies. I’m extremely fortunate to be advised by Professors Fiery Cushman, Phyliss Jia Gai, and Ying Zhang. Previously, I started my first research under the supervision of Professor Lusha Zhu.

My life is lighted by Zizhao Dong. All my best wishes for our future.

I study consumers as fully rounded, flesh-and-blood individuals embedded in their social environments. I am particularly interested in prosocial behavior, freedom of choice, luxury consumption, and other forms of social preference–based decision making. To explore these questions, I draw on a range of methods, including behavioral experiments, computational cognitive modeling, and large language models (LLMs).